Question
Download Solution PDFWhich of the following is NOT a base of product related segmentation?
Answer (Detailed Solution Below)
Detailed Solution
Download Solution PDFThe correct answer is Loyalty for the product
Key Points Loyalty for a product is indeed not typically considered a base for product-related segmentation. Here's why:
Product-related segmentation focuses on grouping customers based on their interactions and preferences with the product itself. This means considering factors like:
Usage: How often do they use the product? What features do they use most?
Needs and preferences: What are their desired features or benefits? What are their pain points related to the product?
Purchase behavior: How often do they buy the product? What factors influence their purchase decisions?
While loyalty can be influenced by the product and its features, it goes beyond the product itself. It's a broader concept that reflects a customer's overall relationship with the brand or company. Loyalty can be driven by various factors, including:
Customer satisfaction: Positive experiences with the product and service.
Emotional connection: Feeling valued and identified with the brand.
Trust and reliability: Consistent performance and positive brand image.
Therefore, loyalty is not a direct indicator of a customer's specific preferences or interactions with the product itself. It's a more holistic measure of their relationship with the brand, which could be relevant for broader marketing strategies but not necessarily for product-specific segmentation.
Last updated on Jun 6, 2025
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